IMPACT Video Marketing Course Curriculum

  • 1

    BONUS

    • Getting Over Your Fears of Being on Camera

  • 2

    WELCOME

    • Welcome!

  • 3

    MODULE 1 - COURSE INTRO + MINDSET SHIFT

    • Module 1 Introduction

    • About Border Free Media

    • WorkingWELL

    • Shifting Your Mindset

    • Mini-Meditation

    • Goal Setting

    • The Full Course Introduction

    • Module 1 Recap

  • 4

    MODULE 2 - VIDEO STORYTELLING STRATEGY

    • Module 2 Introduction

    • Mini-Meditation

    • ICA + UVP

    • The Thriving Three

    • Storytelling + Your Secret Sauce

    • THE STORIES YOU COULD TELL

    • Types of Video Marketing Explained

    • Video Samples

    • Identifying Your Video Types

    • SURVEYING YOUR AUDIENCE - SAMPLE QUESTIONS

    • Video Storytelling Structure

    • Video Brainstorm Session

    • Introduction To Script Writing

    • Scan The Market

    • Module 2 Recap

  • 5

    MODULE 3 - SETTING UP FOR SUCCESS

    • Module 3 Introduction

    • Mini-Meditation

    • Storyboarding

    • Sample Storyboard - Scripted Voiceover

    • Sample Storyboard - Interview Style Video

    • Writing Your First Draft

    • Creating a Shot List

    • Sample Shot List - Multiday 2 Video Shoot

    • Sample Shot List/ Shoot Schedule - Lucini Italia

    • Time Management

    • Your Everyday Set + Indoor Location Scouting

    • Outdoor Location Scouting

    • 16 Terms You'll Come Across In Video

    • Getting to Know Your Camera

    • Additional Equipment You Could Use While Producing Videos

    • The Cinema Accelerator

    • Equipment + Resource List

    • Module 3 Recap

  • 6

    MODULE 4 - VIDEO PRINCIPLES

    • Module 4 Introduction

    • Mini-Meditation

    • Being a Great Director

    • Shooting Tips + Tricks

    • Lighting

    • Recording Great Sound

    • Your Working Script

    • On Camera Hosting

    • Voiceover Recording

    • Interviewing

    • Filming Like an Editor

    • Module 4 Recap

  • 7

    MODULE 5 - EDITING WITH EASE

    • Module 5 Introduction

    • Mini-Meditation

    • Our Streamlined Edit System

    • Organizing, Importing, and Keywording Footage

    • Sequencing Footage + Transitions

    • Audio, Music + Sound Design

    • Title Cards + Graphics

    • Color Grading

    • Subtitles + Captions

    • Branding Your Videos

    • Video Export Settings

    • Module 5 Recap

  • 8

    MODULE 6 - CREATING A VIDEO MARKETING PLAN

    • Module 6 Introduction

    • Mini-Meditation

    • Roadmapping Your Long Term Video Marketing Plan

    • How to Get the Most out of Your Content

    • Creating Your 30 Day Strategy

    • The 30/90 IMPACT Roadmap

    • Don't Make This Mistake

    • IMPACT Video Marketing Course Recap